FORBESBOOKS 5: GETTING A PAID SPEAKING ENGAGEMENT

There comes a time when you need to get paid as a speaker. Sharing your expertise for free at the local library and the nearby university has been a great learning experience that has allowed you to assemble an impressive speaker’s kit that contains your bio, three to five keynote topics you can feel confident […]

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FORBESBOOKS 5:  PUBLICITY FOR $100 OR LESS

I’ve been fortunate over the years to work with some brilliant business and marketing professionals, from Orlando Magic’s founder Pat Williams, who has been my mentor since my high school days, to Steve Forbes, who wrote the foreword to my last book.  Coupled with building my own business over the last 15 years, growing it […]

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The 5 Best Ways to Reach New Clients in 2019

new marketing strategies 2019

With today’s consumer world inundated with marketing messages online, in email, in the mail, on TV, on the radio and even via text, it’s hard to stand out against competition. As a recipient of these marketing messages, you’ve likely found yourself questioning why they thought you would be a good prospect for service X or […]

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Authority Marketing Book Launch Photos

We recently celebrated the book launch of my newest book with Rusty Shelton, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant in Atlanta, Georgia. See below for photos of the event, and to order your own copy, click here!     […]

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Implementing Your Authority Marketing Blueprint

Here at Advantage|ForbesBooks, there’s a saying we can’t get enough of: You can’t spell “authority” without “author.” And it couldn’t be truer! Book authorship, beyond a shadow of a doubt, is the foundation upon which you will build your authority in your field. In other words – authority derives from authorship. (Funny enough, you can […]

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How To Build An Authority Marketing Blueprint

authority marketing blueprint

The successful execution of Authority Marketing hinges on the creation of a blueprint, unique to the business professional for whom it is created. No two plans are exactly alike, but are all built on a common framework, or rather, on the same Pillars. The Seven Pillars of Authority Marketing are a critical component of the […]

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The Big Idea of Authority Marketing

Authority Marketing Concept

Marketing never had a greater ally than Authority, and here’s why. In my new book, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, myself and Rusty Shelton take a deep dive into the concept of Authority Marketing, how it works, and why it provides immeasurable benefit to business leaders. The book […]

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Growing Your Online Presence With Authority Marketing

authority marketing blueprint

Business owners can’t control the overarching rise and fall of the economy – but they can raise their visibility over the competition. How? With Authority Marketing. Why is Authority Marketing so powerful? Let me share my own experience as an example. I used to be nearsighted. Like a lot of people, I decided it was […]

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