FORBESBOOKS 5: WHAT KIND OF LEADER ARE YOU?

What’s your leadership style? Are you a Steve Jobs or a Gandhi? Creative or rigid? Direct or collaborative? There’s no definitive right way to lead.  Different groups and different situations require different tactics.  Effective leadership considers goals of your organization, your individual strengths and the requirements of your team.   It’s important to understand your […]

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FORBESBOOKS 5: GETTING A PAID SPEAKING ENGAGEMENT

There comes a time when you need to get paid as a speaker. Sharing your expertise for free at the local library and the nearby university has been a great learning experience that has allowed you to assemble an impressive speaker’s kit that contains your bio, three to five keynote topics you can feel confident […]

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FORBESBOOKS 5: HOW TO GET STARTED AS A SPEAKER

Speaking before a targeted audience of peers and prospects is an excellent way to grow your business and authority. In order to land a paid speaking engagement, you need a website with these three assets: A speaker’s kit. This is a two- to four-page PDF attachment that can be downloaded or sent to those requesting […]

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Why Authority Matters And How You Can Grow It

Among the forces for good in the world, entrepreneurship is the greatest, because flourishing businesses are the rising tides that lift all boats. And while we as business or practice owners can’t do much to affect the rise and fall of the larger tides of economics, as entrepreneurs we can raise our enterprise’s visibility above […]

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Authority Marketing Book Launch Photos

We recently celebrated the book launch of my newest book with Rusty Shelton, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant in Atlanta, Georgia. See below for photos of the event, and to order your own copy, click here!     […]

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Implementing Your Authority Marketing Blueprint

Here at Advantage|ForbesBooks, there’s a saying we can’t get enough of: You can’t spell “authority” without “author.” And it couldn’t be truer! Book authorship, beyond a shadow of a doubt, is the foundation upon which you will build your authority in your field. In other words – authority derives from authorship. (Funny enough, you can […]

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How To Build An Authority Marketing Blueprint

authority marketing blueprint

The successful execution of Authority Marketing hinges on the creation of a blueprint, unique to the business professional for whom it is created. No two plans are exactly alike, but are all built on a common framework, or rather, on the same Pillars. The Seven Pillars of Authority Marketing are a critical component of the […]

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The Big Idea of Authority Marketing

Authority Marketing Concept

Marketing never had a greater ally than Authority, and here’s why. In my new book, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, myself and Rusty Shelton take a deep dive into the concept of Authority Marketing, how it works, and why it provides immeasurable benefit to business leaders. The book […]

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What Is Your Bio Really Saying About You?

people sitting at conference

If I go to your professional website and read your biography, what will I learn about you? Be honest – did you write it yourself? Or is it something your assistant or someone else on your staff just scraped together? As someone whose business it is to help professionals market themselves as authorities in their […]

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Growing Your Online Presence With Authority Marketing

authority marketing blueprint

Business owners can’t control the overarching rise and fall of the economy – but they can raise their visibility over the competition. How? With Authority Marketing. Why is Authority Marketing so powerful? Let me share my own experience as an example. I used to be nearsighted. Like a lot of people, I decided it was […]

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