FORBESBOOKS 5: GETTING A PAID SPEAKING ENGAGEMENT

There comes a time when you need to get paid as a speaker. Sharing your expertise for free at the local library and the nearby university has been a great learning experience that has allowed you to assemble an impressive speaker’s kit that contains your bio, three to five keynote topics you can feel confident […]

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FORBESBOOKS 5: HOW TO GET STARTED AS A SPEAKER

Speaking before a targeted audience of peers and prospects is an excellent way to grow your business and authority. In order to land a paid speaking engagement, you need a website with these three assets: A speaker’s kit. This is a two- to four-page PDF attachment that can be downloaded or sent to those requesting […]

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FORBESBOOKS 5:  PUBLICITY FOR $100 OR LESS

I’ve been fortunate over the years to work with some brilliant business and marketing professionals, from Orlando Magic’s founder Pat Williams, who has been my mentor since my high school days, to Steve Forbes, who wrote the foreword to my last book.  Coupled with building my own business over the last 15 years, growing it […]

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How to Become a Bestselling Author on Amazon

how to become an amazon bestselling author

The New York Times Bestseller List was once the holy grail of the publishing world. Not to say that it’s been dethroned, but it’s no longer the sole purveyor of status. It is now equally awe-inspiring to tell someone that your book is charting on Amazon, whether you’ve authored a cookbook, sales-coaching bible, or the […]

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Landing Page Not Converting? Here’s Why.

4 Ways To Improve Your Website’s Performance   The new digital age has invented countless ways you can engage with your target audience, which is incredibly helpful for business owners alike. The landing page is one such item, where, as the name suggests, this is the place where users ‘land’ when they click through a […]

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Differentiate or Die. Brilliance at JetBlue

A few weeks back, airline industry pioneer JetBlue revealed what many would consider the most outlandish marketing promotion yet: unlimited flying for a 30 day period for only $599. What makes this “good marketing” is quite simple. First and foremost, the sheer outrageous nature of the promotion was enough to raise eyebrows throughout all media. […]

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How a $12,000 Customer Was Lost Over a Measly $40

If you are an enlightened entrepreneur and you don’t know what LCV, listen up, because this will have a BIG impact on your business. LCV, or Lifetime Client Value, is the calculation of the total dollar value an individual client has contributed to your business over the life of your relationship with that individual/organization. As […]

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