Landing Page Not Converting? Here’s Why.

4 Ways To Improve Your Website’s Performance   The new digital age has invented countless ways you can engage with your target audience, which is incredibly helpful for business owners alike. The landing page is one such item, where, as the name suggests, this is the place where users ‘land’ when they click through a […]

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How Can Print Survive in the Age of Digital Media?

Print is dying. You’ve heard the news before. But if you take a step back and truly think about it, it’s not really dying at all – it’s adapting. Social media platforms and blogs have recently become serviceable ad platforms, marketing tools, and news sources for millions of people and counting. While the fame and […]

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All Great Leaders Are Readers

Summer 2018’s Essential Business Book Reads   If there’s one thing I constantly vouch for in the world of entrepreneurship, it’s to always be learning. The business world changes fast with ever-evolving communication platforms, information distribution systems, marketing techniques—you name it. And, you should know that what’s working today won’t always be working in the […]

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Why Authority Matters And How You Can Grow It

Among the forces for good in the world, entrepreneurship is the greatest, because flourishing businesses are the rising tides that lift all boats. And while we as business or practice owners can’t do much to affect the rise and fall of the larger tides of economics, as entrepreneurs we can raise our enterprise’s visibility above […]

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How Does My Company Remain Successful?

Raw intelligence, business savvy, people skills—these traits once served as fair indicators of future professional success. And they still do. But history tells us that a business can still fail, even when these traits are present in the leadership. What then, are the reliable indicators of success? What are the traits of a chronically prosperous […]

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Authority Marketing Book Launch Photos

We recently celebrated the book launch of my newest book with Rusty Shelton, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant in Atlanta, Georgia. See below for photos of the event, and to order your own copy, click here!     […]

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Implementing Your Authority Marketing Blueprint

Here at Advantage|ForbesBooks, there’s a saying we can’t get enough of: You can’t spell “authority” without “author.” And it couldn’t be truer! Book authorship, beyond a shadow of a doubt, is the foundation upon which you will build your authority in your field. In other words – authority derives from authorship. (Funny enough, you can […]

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How To Build An Authority Marketing Blueprint

authority marketing blueprint

The successful execution of Authority Marketing hinges on the creation of a blueprint, unique to the business professional for whom it is created. No two plans are exactly alike, but are all built on a common framework, or rather, on the same Pillars. The Seven Pillars of Authority Marketing are a critical component of the […]

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The Big Idea of Authority Marketing

Authority Marketing Concept

Marketing never had a greater ally than Authority, and here’s why. In my new book, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, myself and Rusty Shelton take a deep dive into the concept of Authority Marketing, how it works, and why it provides immeasurable benefit to business leaders. The book […]

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What Is Your Bio Really Saying About You?

people sitting at conference

If I go to your professional website and read your biography, what will I learn about you? Be honest – did you write it yourself? Or is it something your assistant or someone else on your staff just scraped together? As someone whose business it is to help professionals market themselves as authorities in their […]

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