Southwest Delivers an Enlightened Customer Experience

Last week I had my first Southwest experience. For those that have never flown Southwest Airlines, the typical response might be “WHAT?” For those that are devoted Southwest flyers, the response was probably “did you take pictures?” Being an entrepreneur with a commitment to client experience and Raving Fan Service, I was quite familiar with […]

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How a $12,000 Customer Was Lost Over a Measly $40

If you are an enlightened entrepreneur and you don’t know what LCV, listen up, because this will have a BIG impact on your business. LCV, or Lifetime Client Value, is the calculation of the total dollar value an individual client has contributed to your business over the life of your relationship with that individual/organization. As […]

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