About

World-Renowned Entrepreneur, Publisher, Author, and Speaker

The Entrepreneur

Adam Witty is the Founder and CEO of Advantage, The Business Growth Company. What began in the spare bedroom of his home, is now a family of publishing, media, and software businesses that collectively serve thousands of customers in 50 U.S. states and 67 countries.

The Advantage Family includes Advantage Media Group, one of the largest independent business book publishers in the world consisting of Advantage, Business Journals Books, and ForbesBooks; BusinessAdvantage TV, a video-on-demand learning platform for entrepreneurs; Magnetic Marketing, a marketing education company for entrepreneurs; and mLive, multi-step marketing automation software for dentists.

Adam was named to the prestigious Inc. 30 Under 30 list of America’s Coolest Entrepreneurs in 2011. Advantage has been named to the Inc. 500/5000 list for six of the past eight years. Adam has appeared in the USA Today, Investor’s Business Daily, Wall Street Journal, and on ABC and FOX. In 2012, Adam was selected by the Chilean government to judge the prestigious Start-up Chile! entrepreneurship competition.

  • Advantage - The Authority Marketing Company
  • Business Advantage TV
  • Magnetic Marketing
  • mLive
  • Advantage
  • Business Journals Books
  • ForbesBooks

The Publisher

Advantage, Business Journals Books, and ForbesBooks collectively comprise one of the largest independent business book publishers in the world. Having helped 2,000+ entrepreneurs, CEOs, and leaders write and publish a book to grow their business, Adam oversees the publication of hundreds of new books per year. Adam is the publisher of Authority Magazine and ForbesBooks Review.

The Author

Adam is a leading expert globally on “Authority Marketing” and co-authored the best-selling book Authority Marketing with Rusty Shelton featuring a foreword from Steve Forbes. Adam’s book, Book the Business: How to Make Big Money With Your Book Without Even Selling a Single Copy was co-authored with marketing legend Dan Kennedy. Adam’s book Looking Forward to Monday teaches entrepreneurs how to create a business environment that attracts and retains A-players. Adam’s most recent book Relentless Implementation was co-authored with Alan Mulally, retired CEO of Boeing Commercial Airplanes and Ford Motor Company.

Authority Marketing Book Relentless Implementation Book Book The Business Book

The Speaker

Adam is an in-demand speaker, teacher, and consultant on marketing, business development, and business culture strategies for entrepreneurs and leaders. Adam has spoken to companies, conferences, associations, and college and high school students. Adam speaks to tens of thousands of entrepreneurs each year both in-person and virtually. Adam regularly shares the stage with business greats Steve Forbes, Alan Mulally, and Dan Kennedy.

The Man

Adam is an Eagle Scout, pilot, member of EO, YPO, and past Board Chair of his alma mater Clemson University’s Spiro Entrepreneurship Institute and non-profit Youth Entrepreneurship South Carolina. Adam was named Charleston’s 2019 Entrepreneur of the Year by the Harbor Entrepreneur Center. Adam is a proud alumnus of Clemson University. Adam, his wife Erin, and cat Pecan Pie are happy to call Charleston home.

Adam Witty poses with Steve Forbes at the 2018 Authority Summit in Charleston, SC.