Implementing Your Authority Marketing Blueprint

Here at Advantage|ForbesBooks, there’s a saying we can’t get enough of: You can’t spell “authority” without “author.” And it couldn’t be truer! Book authorship, beyond a shadow of a doubt, is the foundation upon which you will build your authority in your field. In other words – authority derives from authorship. (Funny enough, you can […]

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How To Build An Authority Marketing Blueprint

authority marketing blueprint

The successful execution of Authority Marketing hinges on the creation of a blueprint, unique to the business professional for whom it is created. No two plans are exactly alike, but are all built on a common framework, or rather, on the same Pillars. The Seven Pillars of Authority Marketing are a critical component of the […]

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The Big Idea of Authority Marketing

Authority Marketing Concept

Marketing never had a greater ally than Authority, and here’s why. In my new book, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, myself and Rusty Shelton take a deep dive into the concept of Authority Marketing, how it works, and why it provides immeasurable benefit to business leaders. The book […]

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What Is Your Bio Really Saying About You?

people sitting at conference

If I go to your professional website and read your biography, what will I learn about you? Be honest – did you write it yourself? Or is it something your assistant or someone else on your staff just scraped together? As someone whose business it is to help professionals market themselves as authorities in their […]

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