Earlier this week, I came across a fantastic article by Advantage author, Adam Cufr and thought I would share it. By Adam Cufr, Financial Advisor & Advantage|ForbesBooks author Writing a book and having it published can be a very transformational personal experience. Sure, I could share with you the dramatic ways that my book has…
When Sheryl Sandberg joined the dialogue on women’s advancement in the workplace, how did she broadcast her voice? What was her metaphorical microphone? What became tied to her name, message, and brand — what became her emblem? Lean In. Both a concept and book title, ‘Lean In’ matured into a buzzword for female empowerment. A…
When Edgar P. Smith, former editor of Fortune, thought to compile the world’s 500 most successful companies, rank them by revenue, publish it, and brand the list with the name of his magazine, it was nothing short of genius. “Fortune 500” now serves as an almost deifying descriptor in the business world, a badge worn…
The New York Times Bestseller List was once the holy grail of the publishing world. Not to say that it’s been dethroned, but it’s no longer the sole purveyor of status. It is now equally awe-inspiring to tell someone that your book is charting on Amazon, whether you’ve authored a cookbook, sales-coaching bible, or the…