Meet Adam Witty: Leading Speaker, Author, and CEO
Adam Witty is a 6x published author, speaker, consultant, and CEO of Advantage | The Authority Company. Advantage encompasses an impressive suite of high-impact publishing and media brands including Forbes Books, SXSW Books, Entrepreneur Books, Entrepreneur Authorities, Advantage Books, Advantage Media, and Performance Publishing.
Marked by his passion for entrepreneurship and leadership coaching, Adam relentlessly pursues innovative methods to elevate businesses and help other leaders magnify their impact as leaders and achieve authority status in their industry. Discover how Adam can support you and your business through speaking engagements and consultation.
CEO with a Big Brand Impact
As the CEO of Advantage, Adam leads a suite of media and publishing brands that help entrepreneurs and thought leaders expand their reach and reputation. These brands provide personalized strategies designed to position professionals alongside the most influential and respected brands in their industry.
Forbes Books offers curated services for those who embody the phrase “best in business,” looking for visibility across the Forbes Media network. SXSW Books offers creatives and innovators visibility as a SXSW author with a coveted speaking slot at the SXSW Austin conference. Entrepreneur Books appeals to authors embodying an entrepreneurial spirit, while granting them visibility as an Entrepreneur.com contributor. Advantage Books is the go-to brand for those in professional services and beyond, looking to leverage their book as a calling card.
Additionally, Advantage includes two media-focused brands, Entrepreneur Authorities and Advantage Media for those looking to amplify their impact without writing a book.
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Thought Leadership Based on Impact Not Ego
The Authority Advantage breaks through outdated concepts and superficial personal branding tips to provide an actionable blueprint for real leaders who want to build meaningful thought leadership in today’s landscape. In short, it’s a book you can’t afford not to read.

The Authority Advantage
The Authority Advantage provides proven step-by-step strategies to dominate your field as a thought leader and attract crowds of followers to your side. Forbes Book CEO Adam Witty and expert marketer Rusty Shelton have teamed up in Adam’s latest book. Encounter the newest innovative methodologies that will empower you to create a captivating brand and showcase it to the world. You’ll also hear from other prominent thought leaders as they share their secrets of crafting a successful media presence.
If you’re looking to expand your audience and boost your profile, The Authority Advantage contains the roadmap to accomplish all that and much more — a roadmap crafted by two media experts who can help you become the next big thing.
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